Now that’s a great hospital commercial- really! Take a look at these videos: How NOT to run a hospital (via The nextHospital Manifesto)

Amusing and edgy spots that get the point across – this hospital ad campaign doesn’t go for the typical warm fuzzy shot of smiling staff and patients against pale hospital walls, or the “look at our shiny new equipment!” take, either. How refreshing.

Here's a fun take on the day-to-day routine of providing hospital care — and how it can get just a bit impersonal and dehumanizing. (Though not, one assumes, at Warrenton, VA-based Fauquier Hospital, which created the ads you're about to see.) In the first spot, "Baby Factory," unfortunate moms-to-be are rolled through an industrial assembly line, each given the same perfunctory treatment. (One nurse chants "Ice chips…ice chips…," and hands … Read More

via The nextHospital Manifesto